MARVEL SNAPByteDance x Marvel x Second Dinner
Global Influencer Activation
October 2022 - May 2023
Skills: Art Direction, Content Strategy, Client Service, Upselling, Creative, Copywriting
Elevated global brand awareness for Marvel Snap's October 2022 launch through targeted influencer content strategy, effectively engaging English and German-speaking creators aligned with market research and brand guidelines to drive conversion.
Established strong client relationships through successful campaign management, resulting in additional projects, including the Battle Mode release and PC launch.
OVERVIEW
Influencer Content (Dedicated, Integrated, Livestream, and Creative)
Community Engagement
Added-Value Social Boosts
DELIVERABLES
YouTube
Twitch
Instagram
X/Twitter
PLATFORMS
THE WORK (EXCERPTS)
trying to explain why you’re upset about a card game
YouTube Dedicated @ProZD
After discussing content direction, ProZD delivered a dedicated video illustrating the game's mechanics with a comedic twist starring his cow-themed card decks, high-level "MOO"vement, and top-tier game strategy.
Content reached #50 on YouTube trending.
OP Kids
YouTube Integration @Ali-A
Integration video by Ali-A, closely aligning the video theme with the branded partnership.
Battle of the Legends
Twitch Creative @Shroud
Proposed and organized the ultimate livestream battle between Shroud and the mastermind behind Marvel Snap (and Hearthstone), Ben Brode, as part of the Battle Mode activation (enabling players to duel their friends).
Flying Iron Man Suit
YouTube Integration @jlaservideo
Jake Laser aptly utilized the Marvel IP of the game to create a delicate crossover between gaming and engineering.
Added-Value Social Boosts
X/Twitter + Instagram
Leveraged long-standing relationships with creators for additional social posts.
Livestream
104+ Creators Activated
Livestreams in addition to influencer content to build hype for Marvel Snap’s global launch, Battle Mode launch, and PC launch.
Also activated influencers for regular livestreams to keep the momentum.