My Work
Chimeraland
Tencent
Shipping Tencent’s latest MMORPG to a global audience via integrated marketing efforts, securing Top 5 on Twitch trending.
LA TRAFFICKED
FaireFilm
One-shot action project: in the dark world of human trafficking, a secret meeting veers off course as unexpected foes haggle over the cost of human lives.
Marvel Snap
ByteDance x Second Dinner x Marvel
Activating influencers to power ByteDance’s newest CCG launch, securing the #1 Twitch viewership spot.
Warner Chappell Music: media analysis
University of Southern California
An in-depth corporate assessment of Warner Chappell's strategic response to industry disruption, encompassing leadership, financials, organizational structure, technology, creativity, culture & DEIA, and value supply chain.
Selected by faculty as an exemplary capstone project.
erase
FaireFilm
In a futuristic world of memory alteration, Aiden seeks to erase the lingering traces of a mysterious subject from his past. Little does he know, his quest will take an unexpected turn, sparking a heartfelt and unforgettable journey where love, loss, and memories intertwine.
Coming soon, 2024
False alarm
FaireFilm
A security guard's graveyard shift becomes a thrilling pursuit when he suspects a kidnapping in progress.
Equinox
LIFE IS A CLIMB
AD concept for Equinox to promote its rock climbing wall while emphasizing its refined, premium brand image.
strangers in my dreamS
FaireFilm
Original song written and produced by me and Ethan. A tribute to all the strangers in our dreams.
FaireFilm
KISS ME AT THE LIVE SHOW
Unwind with our live session: "Kiss Me More" by Doja Cat & SZA, acoustically reimagined to evoke a blissfully relaxed aesthetic.
SOLO
ArtCenter College of Design x FaireFilm
A poignant journey through "Solo" by Clean Bandit & Demi Lovato, reimagined in a soul-stirring, stripped-down rendition tugging at your heartstrings.
WHAT IF YOU'RE NOT ACTUALLY HAPPIER?
FaireFilm
It all started with an idea: what if "Happier Than Ever" by Billie Eilish was R&B, except that you're not actually happier?
Call Out My Name: A BREAK-UP STORY
FaireFilm
An acoustic cover, a music video, and a tale of love’s twists and turns inspired by The Weeknd’s “Call Out My Name”.
Additional work samples (writings, data analysis, brand proposals) available upon request.